1月27日，第六期外籍人才创业孵化班直播班第二场直播课如期举行，本次课程聚焦直播实操核心技能，围绕直播价值、开播工具、直播方法、话术技巧等关键内容展开详细讲解，切实帮助外籍学员破解直播实操难题，夯实创业基础，当天参与直播学习的外籍学员热情高涨、互动频繁。
On January 27, the second live-streaming session of the sixth Foreign Talent Entrepreneurship Incubation Program was successfully held as scheduled. Focusing on core live-streaming skills, the course provided in-depth explanations on key topics including the value of live streaming, broadcasting tools, methods, and script techniques. This practical approach effectively helped foreign trainees overcome operational challenges and solidify their entrepreneurial foundations. The participants demonstrated high enthusiasm and frequent interaction throughout the live session.
直播课上，授课老师结合自身丰富的直播运营经验，采用“理论讲解+案例分析+实操指导”的方式，为学员们逐一拆解直播创业的核心要点。在“直播的价值”环节，老师结合当下直播电商的发展现状，分析了直播在产品推广、品牌打造、用户积累等方面的优势，帮助学员们明确直播对自身创业项目的赋能作用；在“开播所需工具”部分，老师详细介绍了手机、支架、灯光、麦克风等基础直播设备的选择标准与使用技巧，结合外籍学员的创业场景，推荐了适合新手的高性价比设备组合，降低学员开播门槛。
In the live-streaming workshop, the instructor leveraged their extensive experience in live-streaming operations to deliver a comprehensive guide, blending theoretical explanations, case studies, and hands-on guidance to unpack the key elements of live-streaming entrepreneurship. During the Value of Live Streaming session, the instructor analyzed the current landscape of live-streaming e-commerce, highlighting its advantages in product promotion, brand building, and user acquisition, thereby helping participants understand how live streaming can empower their entrepreneurial ventures. In the Essential Tools for Live Streaming segment, the instructor detailed selection criteria and usage tips for basic equipment like smartphones, stands, lighting, and microphones. By addressing the entrepreneurial needs of international participants, they recommended cost-effective equipment combinations for beginners, effectively lowering the barrier to entry for live-streaming.
课程的核心环节聚焦“怎么播”，老师结合直播平台规范与行业禁忌，重点讲解了直播时间段选择、直播流程设计等实操内容，尤其针对学员们关注度极高的直播违禁词进行了细致解读。“钱不能说，要说米；不能说打折，要说福利”，老师用通俗易懂的语言，结合具体案例，列举了直播中常见的违禁词及替代说法，帮助学员们规避直播风险，规范直播行为，这一实用内容也引发了学员们的热烈讨论，大家纷纷认真记录、积极提问，现场互动氛围浓厚。
The core module of the course focused on "how to broadcast." The instructor, drawing on live streaming platform guidelines and industry taboos, provided practical guidance on time slot selection and live stream design. Particular attention was given to the highly sensitive topic of prohibited terms in live streams. "Instead of money, use rice; instead of discount, use benefits. " Using clear language and real-world examples, the instructor listed common prohibited terms and their alternatives to help participants avoid risks and standardize their live streaming practices. This practical content sparked lively discussions among the trainees, who actively took notes and asked questions, creating a vibrant interactive atmosphere.
课程尾声，还出现了令人惊喜的合作契机——授课老师在品尝了学员Jan带来的矿泉水后，对产品品质给予高度认可，当场与Jan达成初步合作意向，提出直播选品合作建议，为Jan的创业项目搭建了直播推广渠道。此外，老师还围绕直播话术设计进行了专项指导，结合不同创业场景，教大家如何设计开场话术、产品介绍话术、互动话术，帮助学员们提升直播吸引力与转化效率。
The course concluded with a delightful collaboration opportunity. After tasting the mineral water brought by student Jan, the instructor praised its quality and immediately proposed a live-streaming product selection partnership, creating a promotional channel for Jans startup. Additionally, the instructor provided specialized guidance on live-streaming script design, teaching participants how to craft opening lines, product introductions, and interactive dialogues tailored to different entrepreneurial scenarios, thereby enhancing the live-streaming experiences appeal and conversion rate.
学员们纷纷表示，当天的课程实操性极强，尤其是违禁词解读和话术指导，精准解决了大家的困惑，而Jan与老师达成的初步合作，也让大家看到了直播创业的广阔前景，更加坚定了大家深耕直播赛道、实现创业梦想的信心。
Students unanimously praised the course for its hands-on approach, particularly the analysis of taboo terms and conversational techniques, which effectively addressed their concerns. The initial collaboration between Jan and the instructor further highlighted the vast potential of live-streaming entrepreneurship, reinforcing their resolve to commit to this field and pursue their entrepreneurial aspirations.
